What is SEM?
Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a brand in search engine results pages (SERPs).
5 Ways SEM Can Increase Your Company’s Revenue
- SEO – You need to make sure your website is search engine optimized to a basic level so that Google and other search engines can read and rank your site. This will do wonders for your company’s visibility allowing clients to find you using generic search terms such as “Miami Locksmith”.
- Local Services Ads (LSAs) – Select industries can run Local Services Ads and be “Google Guaranteed” (Lawyers are “Google Screened”). You have the possibility of showing up AT THE TOP of the SERP (search engine results page).
- Local Optimization – Maps visibility is more important than ever. Most consumers look for services via their mobile device. Making sure you have your Google Business Profile (GBP) set up and optimized allows your company to rank in the maps section on Google.
- Pay Per Click (PPC) Ads – PPC is the quickest way to get your brand in front of someone in need of your services. While SEO could take months to kick in, PPC ads can get you calls as soon as you turn them on! While these ads could be costly, you should be receiving many times return on your investment (ROI).
- Video – Having a PROFESSIONALLY produced video will allow your potential client to see who you are and what you sound like. You have the added bonus of having the video possibly rank on Google if you add it to YouTube and optimize it there.
Unlike other forms of traditional marketing, SEM can get your brand directly in front of consumers or businesses looking for your type of service.
We would love to help your company increase its revenue through SEM. Contact us for SEM help at any time.